Rabbit Is Rich is a 1981 novel by John Updike. It is the third novel of the four-part series which begins with Rabbit, Run and Rabbit Redux, and concludes with Rabbit At Rest. There is also a related 2001 novella, Rabbit Remembered. Rabbit Is Rich was awarded the Pulitzer Prize for Fiction and the National Book Award for Fiction in 1982, as well as the National Book Critics Circle Award for Fiction in 1981.

This third novel of Updike's Rabbit series examines the life of Harry "Rabbit" Angstrom, a one-time high school basketball star, who has reached a paunchy middle-age without relocating from Brewer, Pennsylvania, the poor, fictional city of his birth. Harry and Janice, his wife of twenty-two years, live comfortably, having inherited her late father's Toyota dealership.